Senior Graphic Designer
Blueion Support Services
Sandton, Gauteng
Permanent
Apply
Posted 19 December 2025

Job Details

Job Description

We are seeking a highly creative and detail-oriented Senior Graphic Designer with proven experience in the iGaming / online gaming industry. The successful candidate will be responsible for producing high-quality visual assets that drive player acquisition, engagement, and retention across multiple digital channels, while maintaining strong brand consistency and compliance with regulatory standards.

This role requires a strong understanding of performance-driven design, fast-paced campaign execution, and collaboration with cross-functional teams including marketing, product, CRM, and compliance.

Key Responsibilities

Creative & Design

  • Conceptualise, design, and deliver high-impact creative assets for iGaming brands across digital platforms.
  • Develop marketing visuals for:
    • Paid media (display, social, programmatic)
    • Website and landing pages
    • Email and CRM campaigns
    • In-app promotions
    • Affiliate marketing materials
    • App Store / Play Store assets
  • Design promotional materials including bonuses, tournaments, free spins, jackpots, and seasonal campaigns.
  • Ensure brand consistency across all creative outputs.
  • Adapt and localise creative for multiple markets and regions.

Campaign & Performance Design

  • Create conversion-focused designs aligned with campaign KPIs (CTR, CPA, retention).
  • Optimise creative assets based on performance feedback and A/B testing insights.
  • Work closely with the marketing and performance teams to continuously improve creative effectiveness.

Collaboration & Leadership

  • Collaborate with copywriters, marketers, product teams, and developers.
  • Provide guidance, mentorship, and constructive feedback to junior designers.
  • Contribute to creative strategy, mood boards, and brand evolution.
  • Manage multiple projects simultaneously while meeting tight deadlines.

Required Skills & Experience

Experience

  • 5+ years of professional graphic design experience, preferably within iGaming, betting, casino, or online gaming.
  • Proven experience producing digital marketing and performance-driven creative.

 Technical Skills

  • Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Experience with motion design tools such as After Effects (advantageous).
  • Basic understanding of UI/UX principles and web design.
  • Experience designing for multiple digital formats and platforms.
  • Knowledge of design optimisation for different screen sizes and devices.
  • Proficient on HTML

 

Creative & Soft Skills

  • Strong conceptual thinking and visual storytelling skills.
  • Excellent attention to detail and ability to work under pressure.
  • Strong communication and collaboration skills.
  • Ability to interpret briefs and translate them into compelling visuals.
  • Proactive, organised, and deadline-driven.

 

Nice-to-Have / Advantageous

  • Experience with animation, GIFs, or video editing.
  • Familiarity with Figma or similar collaborative design tools.
  • Experience working with affiliates and international markets.
  • Understanding of player journeys and lifecycle marketing in iGaming.

 Key Competencies

  • Creativity & Innovation
  • Commercial Awareness
  • Brand Management
  • Time & Project Management
  • Stakeholder Collaboration
  • Attention to Detail