Onboarding and Conversion Specialist Job Description                                                      

Overview

You will play a critical role in optimizing the customer onboarding journey across our Online Casino platform. You will help shape and execute data-driven strategies to improve landing pages, registration funnels, and key user flows. This role requires a strong analytical and curious mindset, attention to detail, and a passion for continuous improvement through A/B testing.

You will work closely with studio, customer acquisition & Marketing teams as well as management to champion our testing capabilities and strategies, working to cultivate a data-driven fail-fast mindset and to drive measurable impact on customer conversion rates.

Candidate Requirements

• At least 3 years experience in a marketing conversion role or digital marketing.
• A customer-focused and goal-orientated mindset with a solid understanding of conversion rate optimization principles and best practices.
• Knowledge of all aspects of conversion enhancement, including copywriting, UX, and web analytics with experience conducting A/B and multivariate tests.
• Critical thinking, attention to detail and excellent project management skills to prioritize tasks effectively
• Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.
• Strong analytical skills and the ability to interpret complex data sets coupled with excellent problem-solving skills and the ability to think creatively to improve conversion rates.

Areas of Responsibility

• Implementation of new Automated Journeys with a focus on driving relevancy and personalisation of the messages.

• Monitor all conversion touchpoints such as sign up, Failed FTDs, abandoned cc registrations, cross sells in different player baskets and different channels.

• Structure journey’s for improving conversion rates and player touchpoints.

• Adapt Manual strategies that can then be implemented into automated strategies.

• Identify problem areas in conversion, generate new ideas / technologies that we can use to improve conversion, test / improve Player Journeys’ and UI/UX for conversion such as signup process, credit card registration, player onboarding, etc.

• Analyze data from tests to identify patterns, identify key findings, make recommendations and share learnings based on results to positively impact customer experience, conversion rates and future feature developments.
• Own and maintain clear documentation of optimization tests, user journey updates and technical requests in systems such as Jira & Confluence
• Understand different traffic sources and identify what new users are seeking on-site
• Advocate user-centered design methodologies and incorporate qualitative and quantitative research findings to enhance optimization tests
• Collaborate with the marketing team to develop and execute conversion optimization campaigns, including landing page optimization, content optimization, and user experience improvements.
• Provide regular reports and updates on conversion optimization efforts and results to stakeholders.

Objectives

• To identify areas of improvements across the websites and customer touchpoints, implementing solutions to increase conversion rates through new interventions and effective optimization techniques.
• To work with marketing, BI and the development team to ensure that changes made to journeys and feature roll outs improve conversion rates
• To track and report on progress of conversion rate improvements
• To develop and maintain an expert level knowledge of current best practices for conversion rates