Content Manager
Blueion Support Services
Johannesburg, Gauteng
Permanent
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Posted 27 October 2025

Job Details

Job Description

About Apollo Gaming

At Apollo Gaming, we’re driven by an unshakable belief in excellence and an ambition to
be the best in the industry. We’re not just about games – we’re about creating
unforgettable player experiences. We value innovation, integrity, and continuous
improvement – and we’re looking for people who share these values and want to be part
of our mission to set the standard for gaming in South Africa and beyond.

What You’ll Do

As our Content Manager, you’ll own the content experience across our gaming
platforms. You’ll be responsible for ensuring that the right games are featured, in the
right way, for the right reasons – never just because “it feels right,” but because the data
and analysis back it up.

Key Responsibilities:

Content Analysis & Optimization
• Conduct deep-dive analysis into game features – including minimum and
maximum bet sizes, maximum exposure, volatility, and player engagement
metrics.
• Understand each game from every angle (a full 360-degree view) and make
educated decisions about where and how to feature them.
• Ensure that any changes to game positioning or prioritization are based on wellthought-out reasoning, after thorough data review – no random swaps or
personal preferences.
• Evaluate our product lineup to ensure we’re always offering the strongest, most
competitive content to players.
Competitor Benchmarking & Gap Analysis
• Conduct comprehensive benchmarking against competitor offerings – seeing
exactly where we’re ahead and where we’re behind.
• Spot gaps in our own product range and work directly with 3rd-party providers to
fix these gaps thoughtfully and strategically.
• Provide clear, actionable insights on how to close gaps and capitalize on
strengths – always with a focus on data and outcomes.
Retail Mindset & Customer-Centric Thinking
• Apply a retail mindset to our content – just as in an online store where there
might be 100 different bread brands and variations, you’ll ensure we only feature
the 5 that drive 80% of sales.
• Understand the why behind each product’s performance – and ensure our
featured games lineup reflects what resonates most with players.
• Curate content in a way that puts players first and drives performance.
Ownership & Independent Execution
• Take full ownership of our game positioning and product content – you’ll be the
go-to person for everything related to in-game and platform content.
• Work independently, setting priorities and executing based on clear data-driven
analysis.
• Collaborate with the wider team (product, marketing, and 3rd-party partners) to
bring your strategies to life – but you’ll be the one steering the content ship.
What We’re Looking For

Must-Have Skills & Experience:

• 3+ years in a content management, merchandising, or product-focused role –
experience in online gaming OR online retail is a plus!
• Deep understanding of product performance analytics, data-driven decision
making, and how to interpret key metrics.
• Proven ability to analyze product features and performance – and then act
decisively.
• Retail merchandising mindset – you understand how to prioritize content for
maximum impact and revenue.
• Highly analytical, organized, and detail-oriented.
• Ability to work independently, manage competing priorities, and deliver results.

Nice-to-Have:
• Experience in the online gaming or betting industry.
• Background in competitive analysis or benchmarking studies.
• Familiarity with content management systems (CMS) and site merchandising.

Why Join Apollo Gaming?
Competitive Compensation: We’ll pay the right package for the right person – we
want top talent and we’re ready to invest in it.
Innovative Environment: Work in a dynamic, growing company where your ideas
matter – you’ll have a real impact on what players see and how they experience our
platform.
Autonomy & Ownership: You’ll have the freedom to drive your own projects and
strategies – we’ll trust you to make the best calls.
Be Part of a Winning Team: Apollo Gaming is setting the standard for gaming in
South Africa – and we’re looking for driven people to help us get even better.

Are you ready to find that 1% edge that sets us apart?
Apply today and show us how you can help make Apollo Gaming’s product lineup the
best in the industry!